Intelligence is getting cheaper. Responsibility isn't.
I've been an entrepreneur since 2007. I've built, sold and bought companies, and spent nine years on the supervisory board of Rabobank. These days I invest in founders and write about technology and business.
Essays
On technology and business. I write a few times a year, when I have something to say.
Read the essaysSpeaking
Keynotes at events and sessions with leadership teams. I talk about what I went through myself, building and selling companies.
Topics and bookingInvesting
I invest my own money in a handful of companies I pick myself. Sometimes I help build as a partner.
How I investThe greatest technological test of our generation
AI feels different from the waves before it. It moves onto ground we always thought of as human. That touches more than our productivity. It's about what human intelligence is still worth.
Read the essay“On paper, a human remains in the loop. In practice, the machine has already decided what that human looks at.”From the essay
Experience
CEO & Co-foundergraciousDec 2007 – Dec 2023 · 16 yearsSold to Happy Horizon · 2022
Member of the Supervisory BoardRabobankJun 2017 – Jul 2026 · 9 years
Director & Co-founder eCurringMollieJun 2016 – May 2020 · 4 yearseCurring sold to Mollie · 2020
Director & Co-founderARE InvestmentsNov 2020 – present
Board MemberDutch Digital AgenciesNov 2018 – Jun 2023 · 4 years 8 months
Co-founderAInablersJan 2024 – Dec 2024 · 1 yearSold to Happy Horizon · 2024
M&A Director & PartnerHappy HorizonJan 2022 – Dec 2024 · 3 years
Programme Council MemberCLICKNLJan 2021 – present
The story behind these roles is on About.
In the media
From zero to ten million in revenue with a digital agency
How gracious grew and what that asks of an agency.
Watch on YouTubeYouTube · 7DTV“It's about digital integration, not transformation”
Talking with Ronnie Overgoor about why digital is never a one-off project.
Watch on YouTubeInterview · E-guide“There is a lot of strength in the market”: on the Dutch agency landscape
Interview in E-guide, via Dutch Digital Agencies, on where the agency market is heading.
Read the interview
